"Sustainable Marketing: How to Drive Revenue in an Eco-Conscious World"

In a time when green is the new pink, its difficult to differentiate yourself from all the other companies out there that are eco-friendly.  It’s imperative in any economy that you utilize a marketing campaign to drive revenue, though in an economic time like the current – how do you utilize your current resources to effectively market your green/sustainable company to your audience? In this talk, Catriona will share tips and use real-world examples of how to maximize marketing to increase your bottom line.

  Catriona Harris is a Vice President at Vantage Communications, where she leads the green building practice. She has been working in public relations for a decade and counsels clients every day on how to drive sales through targeted PR campaigns.