"Incentivize Green…Green the New Black, Little the New Big: How Little Things Can Make
a Big Difference"

Micro-sustainability is a new term that is hitting the green sphere.  Companies, and communities (especially in this economy), want to be sustainable and “go green” but the big macro-sustainability programs are just not in the budget.  This presentation will show you how motivating your people to go green can help your bottom line and help you build a green brand and community.  You will be shown how to implement behavior and attitude modification through incentives and rewards. Micro-sustainability allows organizations and communities to set green policies at the granular level then watch how little actions can result in one big difference.
 

Derrick Mains is a proven entrepreneur and experienced executive with a deep knowledge of the recycling industry and development of sustainability and product stewardship initiatives for Fortune 10 companies. Derrick has been the driving force behind a number of producer responsibility/green initiatives including trans-organizational partnerships with global oil companies and retailers, including a labeling initiative seen on over 5 billion consumer products globally.  Derrick is the CEO of GreenNurture.com, the first-ever Web-based sustainability program focused on engaging a company’s most critical resource—its people—empowering them to improve the environment and their company’s bottom line. The platform blends triple-bottom-line accounting principles and community-based social marketing techniques to improve efficiency and reduce wasteful practices within a company—resulting in more sustainable People, Planet AND Profits.

 

Morley Ivers leads the Rewards Team at RecycleBank® and has responsibility for developing and executing The RecycleBank® Rewards Program as a scalable, compelling, high-performance, partnership-based loyalty program that increases recycling rates and encourages members to engage in environmentally preferred actions while driving revenue, loyalty and market share towards a growing list of approximately 2500 RecycleBank Reward Partners; many of whom are top retailers, grocers, consumer package goods, online affiliates, and local businesses all looking to enhance their bottom lines.  Morley is an experienced entrepreneur and loyalty program expert, specializing in strategy, business development, management and operations within rapid growth business environments.